The campaign ran on a variety of JCDecaux formats including 48 Sheets, 240 Sheet, Bus Shelters, Bus Shelter Wraps, Luas Column Special Builds, Luas Shelter Wrap, Luas Tram Centre and Luas Tram Domination.
Paddy Power Comedy Festival wins JCDecaux's July 2023 'Campaign of the Month'
Below are some messages provided by those involved with the campaign.
With a stellar line-up of 96 acts across 36 shows, we wanted everyone in Dublin to know that the Paddy Power Comedy Festival was back with a bang! OOH played a massive part in our media mix with high impact, mass reaching sites with the likes of our Luas column special build, Luas takeover, Harcourt St wraps, Ranelagh 240 sheet plus numerous other sites all across the city. With use of contextual lines we looked to not only drive awareness of the sponsorship but to also give people a giggle ahead of laughing their pants off at the festivalDean Finn Brand Manager, Paddy Power
Paddy Power are an exemplary client when it comes to activating on OOH. This year’s Comedy Festival campaign was no different as they amplified their high impact and proximity based media buys with contextually led, hilarious copy placements, as is their forte. It was a pleasure to get to work with them & our partners in Source & JCD to bring this to lifeChris Murphy Client Director, Zenith Media
Paddy Power Comedy festival campaign showcased OOH at its best. The mix of broadcast classic formats drove awareness of the festival across Dublin, coupled with digital, innovative special builds and contextual copy, engaged audiences at various touchpoints throughout the day. Strong creative imagery, colour and use of humour complemented media choices and made for a compelling campaignLouise Enright Source Out Of Home
To find out more about the Paddy Power Comedy Festival, click: here
The campaign was booked by media agency Zenith and outdoor specialist Source Out Of Home.
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