HB Ice Cream has won our August 2023 ‘Campaign of the Month’ with their “We Heart Summer” out of home campaign!

The campaign ran on a variety of JCDecaux formats including 48 Sheets, Platinum Square, 240 Sheet Special Build, Bus Shelters, Metropoles, Digipanels and Digishelters.

HB wins JCDecaux's August 2023 'Campaign of the Month'

HB uses a wide range of our out of home formats to promote their iconic ice creams such as Iceberger, Twister and Cornetto. The vivid, eye catching display truly evokes nostalgia in our minds.

Nothing says Irish summer quite like the HB heart! This year, we wanted to elevate this iconic brand to a new level and hero the ‘We Heart Summer’ message in the most impactful and joyful way possible. HB’s mission is to spread happiness, and the special build in Terenure, along with other eye-catching OOH will do just that

Chloe Guildea

Account Director, Mindshare

To find out more about HB’s range, click: here

The campaign was booked by media agency Mindshare and outdoor specialist Posterplan.

For further information on JCDecaux’s outstanding outdoor campaigns, please contact:

Published in Ireland