Digital Retail

JCDecaux's digital inventory in Northern Ireland provides advertisers with top quality screens with the ability to display contextualised and targeted campaigns within the retail environment. The network now reaches a potential 1.1 million shoppers every cycle across five centres in Belfast, Ards, Ballymena and Derry/Londonderry. 


Ann Street, Belfast

Launched in Autumn 2022, JCDecaux's Digi48s are the latest addition to our digital portfolio.  Outstanding picture quality make Digi48s unmissable from a long range and the screens have dynamic capabilities, giving advertisers more flexibility to run contextual, relevant content. 

There are 2 key Digi48 locations:

  • Ann St in Belfast city centre faces four lanes of traffic travelling into the the heart of the city via Bridge End from Titanic quarter, the SSE Arena, NI Science park, Sydenham Bypass and George Best Belfast City Airport
  • Garden City Derry-Londonderry faces traffic travelling up the Culmore road from Pennyburn roundabout, reaching those travelling from the city centre via Strand road towards the Foyle Bridge, Culmore, Campsie, Limavady and Coleraine


Garden City, Derry-Londonderry