JNOR is the independent, industry approved audience measurement tool for outdoor campaigns in the Irish market and is the benchmark for measuring how many people will see a campaign. Results can be generated for individual outdoor formats or for multi-format campaigns.
What is JNOR?
What does it tell us?
The audience our advertising can reach and how many times that audience will see a particular outdoor campaign.
How does it work?
JNOR takes into account a range of data and campaign dynamics such as poster size, seasonality, campaign duration and panel environs. Results can be analysed by age, sex and social class.
Two separate research studies are carried out and then combined to see who is reached by an outdoor campaign.
1. Travel Survey
2. Classification of Media Owners