The extensive campaign ran on a mix of JCDecaux formats including 96 Sheets, Digipoles, Premières and a Digi48.
Jaguar Land Rover‘s DNA is Modern Luxury and we wanted to showcase this by delivering an impactful and premium OOH campaign across the major cities in the country. We planned a mix of roadside premium large format and DOOH sites that really brought the stunning Defender creative to life. The objective of this campaign was to drive awareness and also encompass the retailer network in Ireland which we did so with a retail DOOH element of the plan.Laura Duignam Account Director, Mindshare
Defender is unstoppable, but with this campaign, we wanted people to stop in their tracks and take notice of this iconic vehicle taking on different landscapes. This OOH campaign ran across Dublin, Cork, Limerick, Waterford and across Kildare to support our retailer network. We rotated different pieces of copy to further illustrate that Defender is at home anywhere and capable of anything.Sinead Farrell Marketing Manager, Jaguar Land Rover
The campaign was booked by media agency Mindshare and outdoor specialist Poster Plan.
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