The extensive campaign ran on a large range of JCDecaux formats across the Island of Ireland, such as Bus Shelters, Digishelters, Digipanels, Digi48, Luas Columns and Luas Column wraps in the Republic of Ireland. Furthermore, the campaign ran on iVisions and a Digi48 in Northern Ireland.
Sprite wins JCDecaux's May 2023 'Campaign of the Month'
Aisling Wilde at Coca Cola tells us “Sprite’s Irresistible Taste will be delivered via a year-long experiential marketing campaign. This end-to-end campaign will be integrating brand experiences and product trial, putting Sprite top of mind with GenZ with a unique communications platform, encompassing TV and digital out-of-home advertising, online video, social media content and on-ground experiences.
The campaign embodies the irresistible taste in a truly powerful way. The campaign approach is to show, not tell, so we’re letting the refreshment cues do the talking and we’re looking forward to seeing the impact over the course of 2023.”
To discover more about Sprite, click: here
The campaign was booked by media agency EssenceMediacom and outdoor specialist Poster Plan. Additionally, the campaign was managed by Brian Nolan and Sean Foran in Poster Plan.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie