The campaign ran on a full range of JCDecaux formats including Metropanels, Metropoles, Digipole, Bus Shelters, 48 Sheets, Platinum Squares, Première 48 Sheet and a Première 96 Sheet.
Crafted at the award-winning Franciscan Well brewery in Cork, Archway Lager has a clear golden body, early hop aroma, light pear and malt sweetness, beautifully balanced, accessible and distinctive, making Archway immediately satisfying from the first sip, stated Franciscan Well’s Brand Manager Seamus Harahan of the launch.
The campaign was booked with JCDecaux by media agency Zenith Media and outdoor specialist Kinetic. The creative was managed in-house by Molson Coors Ireland.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie
The campaign was booked with JCDecaux by media agency Zenith Media and outdoor specialist Kinetic. The creative was managed in-house by Molson Coors Ireland.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie