The campaign ran on a full range of JCDecaux formats including Metropanels, Metropoles, Digipole, Bus Shelters, digital iVisions units, 48 Sheet billboards and Première lightboxes.

Speaking about the ‘First Five’ mortgage campaign, Ulster Bank’s Head of Marketing Tony Boylan said:

“Ulster Bank is committed to providing ‘Help for What Matters’ to customers, and the new mortgage campaign represents a laser focus on precisely what that help looks like. We know from talking to our customers that they want real, tangible support when buying their first home and that’s exactly what the ‘First Five’ features provide. They make the journey to owning a home that bit easier for our customers and are complemented by a team of dedicated mortgage specialists across the country.”

The campaign was booked with JCDecaux by media agency Spark Foundry and outdoor specialist PML. The creative is by Boys and Girls.

For further information on JCDecaux’s outstanding outdoor campaigns, please contact