Outdoor advertising has long been regarded as an excellent brand builder offering coverage, frequency and a huge range of formats for advertisers to convey their messages and connect with audiences on the move. 86% of Irish consumers spend some of their day Out of Home.

Likewise Out of Home provides the perfect canvas for a re-brand or to display new packaging, as demonstrated during the month of august by eye-catching campaigns from Virgin Media Television (formerly TV3 Group as of 30th Aug) and 7up Free.

Out of Home audiences are 20% more likely than the average Irish consumer to agree that outdoor advertising changes their perception of a brand.

Source: ROI TGI 2017

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