The campaign ran on multiple JCDecaux formats including Bus Shelters, Metropoles, Digipole, 48 sheet billboards, and was topped off with an extremely impressive, and extremely large, 240 sheet special!
Located in Ranelagh, the 240 sheet special is an iteration of the AIB ‘Belief is Everywhere’ TV commercial. With 1,000 LED lights spread across the billboard, and over 2km of electrical cable, the canvass lit up sequentially. A short video of the activation can be seen here:

Mark Brennan, Head of Marketing at AIB said “The OOH special is an amazing way to reinforce
our Backing Belief creative platform for AIB Homes and bring to life our new campaign in such a
creative and impactful way. All credit to the extensive team involved in producing the largest
OOH special ever seen in Ireland and we’re delighted to be the first brand behind such a
spectacular build.”

Manuel Yoacham, Business Director in Starcom, part of Core, commented on the activation
“OOH is such a powerful platform, which we recognize as a key channel for AIB Group. Achieving
cut through in a competitive market like mortgages is key, and we identified a special build for
awe and impact and the finished product is fantastic.”

Orlagh Keane, Senior Account Manager at Source out of home said of the campaign:
‘’We’re delighted to be involved in the execution of this expansive and impactful illumination
special for AIB. A great complement to the TVC, OOH allows the campaign to extend beyond
the screen and brings it to life in the real world, engaging passers- by travelling on the high
footfall, high traffic street as well as earning considerable traction and top-of-mind awareness.’

You can find further details on AIB Mortgages here:

The campaign was booked with JCDecaux by media agency Starcom and outdoor specialist Source OOH. The creative is by Rothco.

For further information on JCDecaux’s outstanding outdoor campaigns, please contact