Clients can further maximise campaign impact and engagement levels on Digipanels through the ability to change their messaging in real time, multiple times over a campaign booking period, allowing them the opportunity to communicate with their audience in a more contextualised and relevant way.
To mark the launch and highlight the capabilities of these 86 inch 4K screens, JCDecaux ran a Dynamic campaign across the city. Each location displayed a personalised street greeting that automatically updated depending on weather conditions and time of day, showcasing the flexibility and creative potential that Digital Out of Home offers.
According to Pat Mannion, Commercial Director of JCDecaux, “the launch of Digipanels in Dublin is a further endorsement of our total commitment to the Irish advertising market. Giving advertisers a significant digital presence in premium locations on the streets of Dublin will change how we communicate with our audience. Our clients will have a new level of flexibility in how they use out of home. And there is a lot more to come from JCDecaux. Our network of 86 inch digital screens will continue to grow significantly with the introduction of digital bus shelters later this year”.
Pictured at the Digipanel on Henry Street (L-R): Pat Mannion - Commercial Director, Severine McCarthy - Senior Specialist Account Executive and Chris Collins - Agency Sales Manager, JCDecaux Ireland
For more information on Digipanels please contact firstname.lastname@example.org