So far in 2019 Luas has seen a year on year increase of 8% in passenger figures across both lines during the first 4 weeks of the year and brands are continuing to recognise the impact that full or partial Luas tram wraps can offer. 62% of people who have seen advertising on the outside of a Luas tram in the past week are ABC1. Most recently Diageo has been running a tram centre to capture the nation’s excitement around the Guinness 6 Nations championship, and Dominos wrapped a tram side with a satellite to promote their GPS tracking on deliveries. Keep an eye out for more exciting Luas tram wrap campaigns that will be arriving on-street over the coming weeks.
Sources: TFI full year 2018, Tii preliminary figures 2019, ROI TGI 2018