The latest Dublin Economic Monitor shows a total of 61 million public transport trips took place in Dublin in Q3 2019 (+8.8% YoY). The Luas was the greatest contributor to overall growth, with 15% YoY growth recorded, accounting for 20% of total public transport journeys.

With passenger numbers continually on the rise, Luas is the perfect medium to reach consumers who are constantly on the move. The latest TGI survey from Kantar Media shows that the Luas audience is very engaged when it comes to Out-of-Home Media. 78% have engaged with a brand after seeing an OOH campaign and are twice as likely to make a purchase than the average Irish consumer.

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Source: Dublin Economic Monitor 2019, Kantar Media 2019