The campaign ran on all JCDecaux formats including 48 & 96 sheet billboards, Platinum square, Europanels, Balally Lightbox, Digipanels, Digishelters, Bus shelters, iVisions, Metropoles, Luas tram domination, Partial Luas Wrap, Luas shelter wrap, Luas columns, three 48 sheet special billboards including a graffiti light box special build.  
GoMo is offering the first 100,000 customers a rolling 30-day sim only contract for €9.99 a month. The colorful and eye-catching campaign ran a ‘tease & reveal’ approach in the campaign.

Oisin Masterson, Head of Brand and Marketing at Eir said "When creating the GoMo brand we knew that OOH would form a huge part of our media strategy. The creative was bold and colorful which was perfect for OOH. From creating 3D specials, to "live painting" a 48 sheet on Clonlife Road, to using all digital formats available to us, we were able to bring some of GoMo's personality to life in really innovative and fun ways. We loved working directly with the JCDecaux team on all our ideas and their passion to bring our vision for GoMo to life was amazing."

For further details on how you can avail of GoMo’s new offer click here:

The campaign was booked directly with JCDecaux. The creative is by The Tenth Man. The special builds were produced by Eclipse Media. The graffiti mural was produced by Mack Signs.

For further information on JCDecaux’s outstanding outdoor campaigns, please contact: