The campaign ran on multiple JCDecaux formats including Luas Portrait Panels, Luas Straplines, Luas Columns, a Luas Tram Domination, the Balally Lightbox, Metropoles, Bus Shelters, Digital iVisions, Digipanels and the iconic Digipole in Ballsbridge.
 

Fáilte Ireland’s Director of Marketing Niall Tracey said:

“Our home holiday marketing activity is especially geared to generate business in the ‘shoulder seasons’ each side of summer to allow tourism operators trade longer which is good for jobs and also important in terms of developing and maintaining a strong product on the ground for all tourists – whether domestic or international.”

Miriam Kennedy, Fáilte Ireland’s Head of the Wild Atlantic Way added:

“The Wild Atlantic Way is immensely popular with the domestic consumer and this campaign highlights the fantastic product we have along the route. Our industry partners have embraced this campaign and are ready and waiting to give a wonderful Wild Atlantic Way experience to every visitor”

Further details on how you can discover the Wild Atlantic Way, are here: https://www.wildatlanticway.com/home

The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Kinetic. The creative is by Rothco.

For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie