The campaign ran on a wide variety of JCDecaux formats including Digipanels, Digishelters, iVisions, Bus Shelters, 48 Sheets and Platinum Squares.
Cadburys win March 2022 'Campaign of the Month'
Cadburys launched their ‘Be a St. Patrick’s Daymaker’ campaign in conjunction with the festive holiday. The objective of the campaign is to persuade people to become a ‘St. Patrick’s Daymaker’ which essentially is someone who goes out of their way to make someone’s St. Patrick’s Day.
The campaign tries to encourage the public to “get creative this St. Patrick’s Day and think of how you can make someone else’s day” said Aoife Plunkett at Today FM.
To find out more about Cadbury’s ‘Be a St. Patrick’s Daymaker’ campaign, click: here
The campaign was booked with JCDecaux by media agency Carat and outdoor specialist PML.
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