The campaign ran on multiple JCDecaux formats including bus shelters, 48 sheet billboards, a 240 sheet billboard and their hugely impressive, 48 sheet innovation special!
AXA win September 2021 'Campaign of the Month'

The ‘Make a change that matters’ theme is literally brought to life via the 48 sheet special, which features six actual living trees fixed to the panel. The campaign forms a major part of AXA’s climate strategy by raising awareness of key environmental issues.

Ria Bradley, Account Director at Kinetic said: “This engaging and eye-catching multi-format roadside campaign highlighted the creative nature of OOH and its ability to deliver unique, tailored messaging to target audiences.”

Antoinette McDonald, Customer and Marketing Director at AXA Ireland said: "There is a huge consumer desire to face the challenges of climate change and we want our drivers to feel protected on the road while having a positive impact on the environment.  This campaign was a great opportunity to show our customers an example of how we can work together to achieve a shared goal and make a change that matters."

To find out more about AXA’s carbon neutral car insurance, click: here

The campaign was booked with JCDecaux by media agency Wavemaker and outdoor specialist Kinetic.

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