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How Dublin’s summer gig season and JCDecaux 

formats create the perfect stage for brands.

From May to August, Dublin’s major venues – Croke Park, Aviva Stadium, 3Arena, Fairview Park, St Anne’s Park, Iveagh Gardens, Trinity, Collins Barracks, Vicar Street and more – host a packed calendar of concerts and festivals. 

Hundreds of thousands of fans will move through the city, creating extensive scope to capture their attention for brands. JCDecaux’s roadside and city‑centre network lets advertisers tap into this energy before, during and after every show.

Here we have mapped out some of our most impactful sites:

From highly targeted messages for fans, to broad reach among high‑value audiences on the move, the opportunities are significant.

'58% of Irish live event-goers have engaged with a brand after seeing an Outdoor ad.’

Source: Fifty5Blue TGI-2026r1

Here’s a breakdown of upcoming events and some relevant OOH options to engage with those attending.

 

 

 

 

 

 

 

 

 

 

Published in Ireland, Northern Ireland