As the days get longer, people come together for Mother’s Day, St Patrick’s Day, the climax of the Six Nations and the start of the Easter break. Each occasion creates a distinct advertising opportunity - and OOH is a very powerful way to capture these audiences on the move.
1. Mother’s Day – Gifting, Dining & Treats for Mum (15th Mar)
Mother’s Day is the perfect moment to celebrate the wonderful women in our lives. With 49% of OOH audiences purchasing a Mother’s Day gift last year, brands can use OOH to target routes to supermarkets, high streets and shopping centres in the lead-up to the day.
55% of OOH audiences engage with a product or brand after seeing an Outdoor ad, with a €82 average spend on Mother’ Day gifts.
(Source: Kantar TGI 2025)
2. Six Nations is back at the Aviva – Home Crowds Create Even More OOH Opportunities (6th & 14th Mar)
Our DOOH formats in Dublin 4 capture huge numbers of supporters as crowds travel to the Aviva Stadium. This month, Scottish, Welsh and Irish fans alike will take over the city centre creating lots of buzz.
(Note: lifted from last month) With 33% of people choosing to watch sports in pubs, there will also be an air of excitement in town throughout the tournament. Dynamic campaigns containing live scores and pub capacity can create a big impact on formats such as Digipanels in the city centre.
Source: Kantar TGI 2025
3. St Patrick’s Day – Parade your Brand (17th Mar)
It’s the perfect time to green light some of your stand-out campaigns with 500,000 spectators expected to attend the Dublin city parade. The event itself is worth €122m to the economy. In terms of shopping habits, we know from Tesco dunnhumby stats that spending increases during this time period – for example last year sales of Rosé increased by 62% and chocolate bar sales were up 13% and across Tesco stores.
Source: dunnhumby – Units. Dates: 5th March- 17th March 2025 Avg Sales 14th-17th March 2025 vs 14th-17th March 2024
RTE 2025
4. Easter Break – Staycations and Trips Abroad (beginning 27th Mar)
With school out and spring in full swing, many families will be eyeing the Easter break for a much‑needed getaway or days out. Last year, 42% of Irish adults took a short break or holiday between January and March (52% ABC1; 30% families; 69% couples), and 86% are already planning a holiday or short break in the next 12 months.
While the rain may have people looking abroad, there will be plenty of families looking for things to do e.g. local attractions & leisure activities. Roadside OOH is perfect for capturing these audiences looking to make spur-of-the-moment decisions.
Source: Kantar TGI 2025
5. Clocks go Forward – The Grand OOH Stretch (29th Mar)
Longer evenings mean more time spent out-of-home! As daylight increases, we will begin to see more activity in the evening economy.
According to a 2024 report by the Mastercard Economics Institute, Dublin is ranked as the fourth top nightlife destination in Europe during the summer months in terms of spending, only surpassed by London, Paris, and Barcelona.
Source: Mastercard Economics Institute 2024
In Summary
March brings us a much needed Spring awakening with increased numbers outdoors after a dark and damp Winter. There is something on for everyone whether it be St Patrick's day festivities around the country, cheering on the Irish rugby team or celebrating the strong women in your life. OOH is the perfect way to reach these consumers during these pivotal moments.
For further information on what JCDecaux can do for your brand this March please contact: Sales@JCDecaux.ie