The campaign ran on a variety of JCDecaux formats in NI & ROI including MVision, iVisions, 96 Sheet, Digi48s & Digi96s.
To find out more about Sony Pictures Ireland click: here
The campaign was booked by media agency OMD and outdoor specialist Source OOH (ROI) + PML (NI).
“The campaign was a bold and audacious takeover, fitting for such a bold sequel! The “28 Years Later: Bone Temple” campaign delivered a robust, multi-channel media presence, leveraging TV, BVOD, outdoor, radio, digital, and social platforms to maximise audience reach and engagement ahead of the film’s release. Strategic placements across high-impact formats and partnerships ensured strong visibility, while digital efforts on YouTube, Meta, TikTok, and Reddit drove impressive video completions and engagement rates. Overall, the campaign successfully sustained high audience interest and conversation, positioning the film for a strong debut.” - Sony
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie