The 2015 Media Awards took place on Thursday 9th April in the DoubleTree by Hilton Hotel, Dublin, where a fantastic night was had by all.
Huge congratulations to Jimmy Cashen from PML Group, who was presented with the lifetime achievement ‘Media Hero’ award. Jimmy spoke eloquently about his career in advertising, dating back to his early days in More O’Farrell and his move to PML in 1983 with a clear commitment to service and research and a long term goal of growing and developing the medium in conjunction with the outdoor media owners. Over the years PML has developed in response to the changing market with new business units such as AmbientPlus (est. 2000) and Digital ooh Centre (est. 2011). The Media Hero award recognised Jimmy’s contribution to our medium and to the media landscape in Ireland, and must have been a very proud moment for all of Jimmy’s family and the PML Group.
It was great to see Out of Home so well represented at the awards last night as congratulations are also in order for Clear Channel for picking up Gold in the Best Sales Initiative for the launch of AdConnect – Mobile Enabled Outdoor Solution. Likewise to Exterion Media for winning gold for Best Research Initiative – work.shop.play: Engaging the Urban Audience. Kinetic also picked up silver in this category in conjuction with Mindshare & Group M for Straight from the Shopper – Investigating Grocery Shoppers Interaction with OOH Advertising Formats on the Path to Purchase
Kinetic and Starcom for also won gold in the Best Collaboration between Agency & Media Owner (OOH) category for Tiger ‘Faces of Fringe’. JCDecaux were delighted to win bronze in this category with MediaCom for Coca-Cola Zero dublinbikes and silver with Kinetic for Bringing Sparkle to the Coca-Cola Luas.
Best Collaboration between Agency and Media Owner - Out of Home
Pat Mannion, Commercial Director of JCDecaux Ireland said “we are thrilled to have been awarded bronze with MediaCom and silver with Kinetic for Best Collaboration between Agency & Media Owner (OOH). Share a Coke was one of the standout campaigns of last year, incorporating a special Luas tram domination with bespoke seat covers with personalised names embroidered onto them. It is a fantastic example of the creative potential of Out of Home. Likewise, the Coca-Cola Zero dublinbikes sponsorship has been a tremendous success from day one. This was a completely new type of partnership and required a brand with courage and vision to take on the sponsorship of Dublin’s bike share rental scheme. MediaCom recognised the potential of this offering and worked closely with JCDecaux on the naming rights and sponsorship package. Coca-Cola proved to be the ideal partner and the continued success of Coca-Cola Zero dublinbikes is testament to this”.
The full list of winners for the 2015 Media Awards can be seen here.