The campaign ran on multiple JCDecaux formats including Digishelters, Digipanels, Metropoles
Celebrating human connection during these unprecedented times, Zalando’s campaign aimed to convey a feeling of hope and optimism for the future, when we will be able to hug again.
As Europe’s leading platform for fashion and lifestyle, the OOH campaign focused on real people and real relationships, moving away from staged models and fashion, with one single message of what a hug means to many communities.

Based across 17 markets in Europe you can find out more about Zalando’s range

The campaign was booked with JCDecaux by media agency OMD and outdoor specialist Kinetic. The creative is by Traffic Productions. 

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