The vibrant campaign ran on a mix of JCDecaux formats including 48 sheets and iVisions.
Tourism NI wins JCDecaux's March 2023 'Campaign of the Month'
“There is nothing better than the creative canvas of 48 sheets to showcase Northern Ireland’s attractions for families to enjoy over the Easter Break. The ‘forced perspective’ creative execution brought to life the Titanic experience, the Gobbins, and the Peacebridge, encouraging NI families that these experiences were just ‘a small step to a giant adventure.’ To amplify our 48 sheets and build frequency with our bullseye family target audience we ran across the top JCDecaux shopping malls in NI with high impact dynamic creative” – Joanne McKendry, Media Director at Mammoth.
To discover more about Tourism Northern Ireland, click: here
The campaign was booked by media agency Mammoth and outdoor specialist PML NI.
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