In an increasingly competitive category, brands are using Out-of-Home to engage with audiences as they go about their day. Peroni has become the latest major beer brand to launch a non-alcoholic version appearing on JCDecaux Première and Digital Retail formats throughout Belfast.
With regular touchpoints and more time to observe, OOH consistently connects with audiences on the move. 81% of NI consumers see OOH on a weekly basis with 42% of this group buying the product as a result. The number is even higher for hard-to-reach millennials where they are 28% more likely to buy a product than the average NI consumer.
Source: Kantar Media 2018, Drinks Insight network 2018