The vibrant campaign ran on a wide range of JCDecaux large formats including Metropoles, Platinum Squares, Premieres and a Digi48!
Opel Mokka wins JCDecaux's February 2023 'Campaign of the Month'
Emma Toner, Marketing Director at Opel provided the following statement regarding the Opel Mokka and the importance of out of home when planning this specific campaign.
"At Opel, we are keenly aware of the very real debate amongst Irish motorists who are undoubtedly fast considering the move from internal combustion petrol and diesel engines to all-electric mobility.
In the context of climate change, whilst there is strong advocacy that the future of motoring is electric, the multi-award-winning Opel Mokka is available today with efficient petrol, diesel and all-electric powertrains and as such, is very well-positioned to satisfy the diverse needs of Irish motorists, when there currently remains anxiety over Ireland’s public charging infrastructure and range.
As the electric charging infrastructure and battery range continues to improve, consumer confidence will continue to grow. But this is a transitional period and consumers need to be afforded options in the interim.
Our OOH campaign celebrates this diverse offering from Opel. Entitled, “Your Mokka. Your Way.”, the campaign spoke directly to our primary target audience, passing motorists. Our campaign showcased a split creative, to highlight the powertrain options, further personalised by hand-picked geo-sites to support our Dealer Network partners. Indeed, the effectiveness of OOH is clear; OOH is consistently a very strong motorist-targeted medium that drives awareness very succinctly, evidenced by a very impressive increase in our website traffic during the cycle, further cemented by a top 4 sales result in the Mokka segment February YTD."
To find out more about Opel and the Opel Mokka range, click: here
The campaign was booked by media agency EssenceMediacom and outdoor specialist PML.
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