The campaign, which was the brand’s first Irish OOH activation, ran on a wide range of JCDecaux formats including 240 Sheet, 48 Sheets, Bus Shelters, Digishelters, Luas Tram Domination and a full Luas Tram Wrap!
Oatly wins JCDecaux's January 2023 'Campaign of the Month'
The campaign coincided with new research commissioned by Oatly that reveals consumption of plant-based dairy and meat alternatives looks set to hit the mainstream in Ireland in 2023. The survey found three in ten Irish adults are planning to swap to more plant-based food and drinks this year. Oatly is the fastest growing oat drink within the plant-based category.
“At Oatly, we want to make it easy for people to make small swaps in their diet, and that means creating products that require zero compromise on taste, performance, or nutrition. Climate change is the most significant challenge we face, and scientists and researchers agree that we must reduce our consumption of animal-based foods for the benefit of our planet and our health,” said Bryan Carroll, general manager for Oatly in the UK and Ireland.
“It’s been amazing to partner with Oatly on their first venture into Out of Home advertising in Ireland during Veganuary – an incredibly important time in the calendar for the brand to be able to engage with consumers. Oatly’s international campaigns are truly iconic, so it’s been incredible to help them bring their vision to life in the Irish market.” says Bebhinn Maguire, client manager, Talon Ireland.
To find out more about Oatly, click: here
The campaign was booked by media agency PHD Media and outdoor specialist Talon.
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