The campaign ran on multiple JCDecaux formats including Digipanels, Digishelters, 48 sheet Billboards, Bus Shelters, and Première 48 sheets.
Minor Figures win June ‘Campaign of the Month’

Minor Figures has won campaign of the month for June with their eye-catching campaign. Minor Figures’ focus is on creating a product that allows coffee’s natural characteristics to be present in the cup.  

Charlotte Hagel marketing manager said ‘This campaign was created to boost brand awareness across Ireland and celebrate Minor Figures' launch into Dunnes stores. The creative highlights that the brand's oat range is barista quality and performs perfectly when paired with coffee.’

For further details on how you can shop their oat milk visit

The campaign was booked directly with JCDecaux.

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