The campaign ran on multiple JCDecaux formats including Bus shelters, Digipanels, iVisions, Digishelters & 48 sheet billboards.
McDonalds win January ‘Campaign of the Month’
Speaking about the wide variety of food to offer by using OOH Jennifer Power, Senior Media & Marketing Manager McDonald’s UK & Ireland said “Out of Home continues to be an integral reach driving part of our media plans at McDonald’s and the innovation that we are seeing coming into this channel is really exciting from a brand perspective. It enables us to become more agile and disruptive when communicating with our busy consumer. This is particularly important when we have multiple campaigns to land.”

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The campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist PML. The creative is by Leo Burnett UK.

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