The ad copy changed and displayed differnet drinks from their product offering, depending on what the temperature was. The campaign also delivered personalised, location specific messages, depending on where the ad was playing.
According to Orlagh Keane, Senior Account Manager at Source out of home: “As the temperatures begin to rise, the use of weather triggers make sense for the seasonal McCafé range. Dynamic Digital tempts the audience into action with creative that is relevant to them with location and weather served as they pass”. The campaign was booked by media agency Mediaworks and outdoor specialist Souce Out Of Home, and was on display during cycles 12 and 13, 2019.
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