The campaign ran on classic JCDecaux formats in NI & ROI including 48s & 240s. The timely campaign helped increase excitement around the Six Nations with a chance to win match tickets. With 800,000 Irish consumers see roadside OOH ads every week, It is a great format for creating buzz around an event.
Source: TGI 2025
To find out more about Lucozade click: here
The campaign was booked by media agency WPP and outdoor specialist Posterplan.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie