Coca-Cola’s ‘Share a Coke’ Tram Domination has really brightened up commuter journeys on the Luas over the past couple of weeks. The ‘Share a Coke’ tram domination was greatly enhanced by an extra special innovation which involved recovering all of the seats with the iconic Coca-Cola red and branding them with individual Irish names.
Coca-Cola Luas Tram Domination
The Luas activity is part of a larger summer activation on out-of-home formats which includes; JCDecaux Metropanels, 48 sheets, Golden Squares, 96 sheets as well as everything that is pictured above and below. The campaign was booked by Mediacom through outdoor specialists Kinetic.
Pictured above: Eimear McGrath, Senior Marketing Executive, JCDecaux Ireland; Rachel Long, Account Director, Mediacom; Aoife Nagle, Senior Brand Activation Manager, Coca-Cola; Brian Nolan, Account Director, Kinetic; Georgina Cunningham, Brand Manager, Coca-Cola.
For further information on this campaign or any other JCDecaux campaigns please contact a member of our marketing team on 01-295 8170 or firstname.lastname@example.org