The campaign ran on multiple roadside JCDecaux formats including bus shelter wraps, bus shelters, metropoles, billboard 48s, Première 48s and digishelters. 

Lidl 'Make More of Easter' win March Campaign of the Month’

The nationwide ’make more of Easter’ campaign created innovative ways of capturing audiences and driving them to social media where users could guestimate how many eggs were placed in bus shelters. Poster Plan teamed up with MediaCom and Lidl to help consumers make Easter a special celebration this year.

JoJo Cox, Client Director at Poster Plan said: “The team at Poster Plan is delighted to be working with Lidl and MediaCom on this engaging and eye-catching campaign, which combines a mix of classic and digital OOH formats. The vibrant creative is strategically located in close proximity to Lidl stores on key traffic routes, and in areas with high footfall to alert consumers to their favorite Lidl products”.

For further details on Lidl's product offering visit their website

The campaign was booked with JCDecaux by media agency Mediacom and outdoor specialist Poster Plan. The creative is by BBDO.

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