The campaign was visible on many OOH formats such as billboard 48 sheet, Première 48 sheet, Bus shelter wrap, Bus shelters, and a Luas Tram Wrap!
Lidl’s ‘Back to school’ campaign ran in August highlighting how they have everything you need under one roof. Starting with breakfast, lunch, dinner and snacks to top quality uniforms and footwear at unbeatable prices. According to the recent figures published from the NTA of Q1, 82% of Irish public transport users have seen OOH advertising in the past week. Taking full advantage of a Luas Tram wrap, this enables retailers like Lidl to reach bigger audiences on the move, who are ‘Totally brilliant at back to school’!

For further details on how you can check out Lidl’s wide offering visit campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist Source Out Of Home. The creative is by BBDO.

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