KBC have won September’s 'Campaign of the Month' for their 'Bank of You' campaign. Their extremely visible, multi-format campaign, ran on JCDecaux Première 48 and 96 sheets, 240 sheet, Digipole, Metropoles and JCDecaux bus shelters.
As Ireland’s digital-first bank, KBC launched this new national advertising campaign aimed at doubling their customer numbers in Ireland to 425,000 over the next three years, attracting digital savvy customers across key product areas.
The KBC campaign was booked through outdoor specialist Source Out of Home and media agency Mediaworks. The creative agency was 18 Feet & Rising.
For further information on JCDecaux's outstanding outdoor campaigns, please contact marketing@jcdecaux.ie