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The recent installation of two new Digipole units located on Swords Road and Amiens Street brings JCDecaux’s roadside digital footprint to 120 screens in Dublin. This is in addition to 75 retail digital screens already in place in shopping centres across the country.
The new Digipole units join the iconic Ballsbridge Digipole at the American Embassy. This was the first large format roadside digital screen in Dublin and remains a flagship site for any Digital Out of Home campaign. The introduction of the Swords Road and Amiens Street units further enhances client opportunities on this premium roadside format.
JCDecaux’s Digital Roadside network in Dublin also comprises 54 Digipanel screens and 60 Digishelter screens, with both formats delivering unrivalled stand out via 86”, 4K ultra HD screens in high traffic locations around the city.
Research shows that 67% of Irish consumers who have seen Digital Out of Home advertising in the past week have engaged with a brand and 37% made a purchase. 44% of this audience go online while on the move, and 64% are main shoppers. (Source: Kantar 2019).
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