The roll out of the Tesco Digiscreen Network in Northern Ireland in partnership with Tesco/dunnhumby will see 75" digital screens at entrances to key stores in Northern Ireland and is an extension of JCDecaux’s existing Digital Out of Home (DOOH) network.
The Tesco Digiscreen network combines JCDecaux's superior quality digital displays with the Tesco Media and Insight Platform powered by dunnhumby. Harnessing club card data, market intelligence is used to drive targeted ad scheduling. By leveraging shopping behaviour and sales data down to individual store level, this approach enables brands to deliver highly relevant ads to their intended target audience at the most relevant point in the path to purchase.
