JCDecaux Digital Out of Home advertising network at Tesco stores in Ireland is available from 8th April 2024

This new partnership with Tesco/dunnhumby will see an increase in the number of Tesco stores with 75" digital screens at entrances to key stores nationwide, and will expand to reach more than one million shoppers per week.

The new JCDecaux Tesco Digiscreen network will combine JCDecaux's digital display technology with Tesco Media and Insight Platform, with Club Card data powered by dunnhumby, to ensure market intelligence is driving complex and targeted ad scheduling. By leveraging shopping behaviour and sales data down to individual store level, this approach will provide exceptional opportunities to deliver highly relevant ads to the intended target audience.

Adding the much sought after Tesco contract to the JCDecaux portfolio in Ireland is a major milestone for our company.  Working in partnership with Tesco and utilising dunnhumby data-driven optimisation, JCDecaux will bring a whole new era of access to a large and identifiable audience at the most relevant point in the journey to purchase. Pat Mannion Commercial Director JCDecaux

Published in Ireland