These new digital billboards, called Digi48s, are the latest addition to the outdoor media owner’s digital roadside portfolio which includes Digishelters, Digipoles and Digipanels in key locations in Dublin city. JCDecaux also provide digital out of home opportunities in many of Irelands busiest shopping centres across 32 counties and in Northern Ireland they manage digital rail advertising across the Northern Ireland Transport Holding Company’s (NITHC) portfolio.
Digital Out of Home (DOOH) spend has continued to go from strength to strength in the Irish market and is now estimated to account for over 40% of total outdoor spend (Source: Nielsen Jan to Jun 2022). JCDecaux have been at the forefront of the transformation to DOOH in Ireland and have invested heavily in this area as clients look for more opportunities to maximise campaign impact and engagement levels via DOOH capabilities. They have a significant portfolio of billboard locations across the 32 counties and are planning to convert more of their strongest locations to Digi48s over the coming 12 months to provide the market with further opportunities.
According to Pat Mannion, Commercial Director of JCDecaux, “the launch of Digi48s in Dublin, Belfast and Derry is the latest endorsement of our commitment to the Irish advertising market. We are focused on providing advertisers with the best possible platform to reach and communicate with their audiences and along with our wider portfolio we are building a substantial digital presence across the island of Ireland. The sheer size of the Digi48 screens will provide clients with the ability to achieve outstanding visibility at some of the busiest locations in the country.”
Pictured at the Digi48 at Loughlinstown are (L-R): Pat Mannion - Commercial Director, Severine McCarthy - Specialist Sales Supervisor and Chris Collins - Commercial Manager, JCDecaux Ireland