According to Ronan McCormack, Senior Sponsorship Brand Manager, Heineken Ireland, “Heineken has a proud and rich history and heritage with rugby around the globe, and especially here in Ireland. As well as being title sponsors of Europe’s leading club rugby competition, we are also delighted to be the official Worldwide Partner of the most prestigious and important rugby tournament in the world, Rugby World Cup™ 2019, Japan. We believe that this campaign will inspire and excite all of those who love rugby, and those who are new fans of the game, to enjoy one of the world’s top sporting events. We eagerly await the start of what promises to be a hugely exciting 6 weeks of rugby!”
As Irish fans have travelled far and wide to watch the team in Japan, Heineken reminds us we can still enjoy it ‘locally’.
For further details on how you can find out more about Heinekens products and more visit https://www.heineken.com/ie .
The campaign was booked with JCDecaux by media agency Starcom and outdoor specialist Kinetic. The creative is by Publicis.
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