The clever and witty campaign ran on multiple JCDecaux formats including Première 48 & 96 sheet billboards, Luas Tram Domination & Sides, Luas Columns, Bus Wraps, the Digipole, iVisions and was topped off with back lit Innovative Platinum Square to promote the taxi app’s new rebrand.
FREE NOW win July 2019 ‘Campaign of the Month’

FREE NOW (formerly mytaxi) is on the road to becoming the leading taxi e-hailing app in Europe. The humorous and location specific creative was spread across various formats.

Louise Enright, Director of Source out of home said: “The contemporary mix of classic, digital and ambient formats with contextual content is a potent combination for delivering a memorable campaign. We were delighted to bring our agency’s skills to bear in producing a highly engaging, relevant and fun campaign.”

For further information on FREE NOW visit their website

The campaign was booked with JCDecaux by media agency PHD and outdoor specialist Source OOH. The creative is by Rothco.

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