This is the first time these high-profile city centre streets will have bus shelters, providing commuters with protection from the elements within an attractive, high spec design that also incorporates 86” 4k ultra HD digital advertising screens - offering clients further opportunities to reach audiences on Dublin’s main thoroughfare and in the heart of the city.  These new units will bring JCDecaux’s digital roadside footprint in Dublin, which includes Digishelters, Digipanels and Digipoles, to 134 premium screens.  The content on these screens can be updated in real time, multiple times within a campaign booking period, giving advertisers increased flexibility and creative potential. 
 


These superior quality shelters also include a 43” digital information screen for people to interact with.  At the time of launch, under current COVID-19 guidelines, the touchscreen element of these 43” screens will not be enabled, but eventually the public will be able to use them to search for nearby points of interest, routes, maps, weather updates etc.
 
The installation of these new Digishelters on O’Connell Street and Westmoreland Street in Dublin city centre is testament to JCDecaux’s commitment to public realm enhancement. Despite the challenges that 2020 has presented, we are committed to investing in our digital out of home portfolio - beautifully designed street furniture that provides a service to the city and delivers the best possible environment for advertisers to reach their audiences. Pat Mannion, Commercial Director JCDecaux Ireland
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