Out of home innovation continued to turn heads in 2025 as brands harnessed the power of special builds and strategic lighting to create unmissable campaigns. Innovation on OOH stops people in their tracks as they go about their daily routines and can extend the impact of a campaign. Pushing the creative potential of Out of Home demonstrates the unique ability of the medium to cut through noise, spark emotion and build powerful connections between brands and audiences.
Take a look at the 2025 Innovate Showreel, highlighting how special builds, wrapped formats and bespoke illumination can transform Classic OOH into impactful brand experiences...