The campaign ran on a wide variety of JCDecaux formats including Bus Shelter, Digishelters, Digipanels, Digipoles, Metropoles, 240 sheet, 48 sheet and Première!
Centra win April’s 2022 'Campaign of the Month'
On the 27th of April, Centra, Ireland’s leading convenience retail group launched their newest campaign ‘Choices Define Us’ which celebrates Choices.
“At Centra we take great care to understand what choices people are making and the impact that those choices will have on how people live, work and eat so we can continue to adapt and evolve our retail offers and experiences to meet the needs of communities across Ireland”, said Ray Kelly, Marketing Director.
Prior to the launch of the ‘Choices Define Us’ campaign, Centra conducted extensive research to generate a deeper understanding of how the pandemic impacted the choices people are making in Ireland.
To find out more about Centra’s ‘Choices Define Us’ campaign, click: here
The campaign was booked with JCDecaux by media agency Starcom and outdoor specialist Source Out of Home Ireland.
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