Blanchardstown Centre is Ireland’s largest retail and leisure destination, attracting over 17 million visitors annually and is home to leading retail brands including Brown Thomas, Dunnes Stores, Fraser Group, H&M, Marks & Spencer, Nike, Primark and Zara as well as a wide selection of food and entertainment options including Odeon Cinemas.
As a premier shopping destination, Blanchardstown Centre offers exceptional access to highly sought after retail audiences including families, fashion enthusiasts, cinema goers and leisure seekers, making it an ideal location for advertisers to connect with a broad consumer demographic.
JCDecaux are providing advertising solutions across nine double-sided, 75” digital advertising screens, strategically positioned around the centre to connect with audiences at key moments in their shopping journey.
The new contract also includes the introduction of a large format, full motion M-Vision screen. The M-Vision, measuring 26M², is situated in the central concourse of the centre, offering advertisers an opportunity to create impact and engage with shoppers on a large scale.
Kim McNulty, Head of Marketing & Communications, Blanchardstown Centre said, “We apply great importance to strengthening Blanchardstown’s connection with its visitors, while ensuring brands achieve a welcome and meaningful presence. We are excited to partner with JCDecaux to bolster this vision, bringing cutting-edge digital out of home technology and creativity to our dynamic retail environment.”
The collaboration between Blanchardstown Centre and JCDecaux underscores JCDecaux's commitment to delivering quality advertising opportunities to their clients, while enhancing the customer experience in premium shopping locations across the country.
Julie Mulleady, Business Development Director, JCDecaux commented, "We are very pleased to bring our digital advertising capabilities to Blanchardstown Centre. This partnership demonstrates our ambition to provide advertisers with unrivalled opportunities to engage with high value audiences in Ireland’s busiest retail venues."
Pictured (L-R): Kim McNulty, Head of Marketing & Communications, Blanchardstown Centre and Julie Mulleady, Business Development Director, JCDecaux