For the first time, Ballymaloe Relish has run a campaign on Luas targeting and tempting commuters on their journey.
The Luas campaign ran on Portrait panels and the creative featured a mouth-watering Ballymaloe beef burger with the classic Ballymaloe Relish. That’s dinner sorted.
Luas is the perfect food fit as 65% regular Luas commuters are the household main shopper and 68% of these like to try new recipes. There's no better canvas to showcase delicious foods...
...this is not just food, this is food on Luas
Source: ROI TGI 2011, Base: Dublin adults