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Digipanels

Digipanels are Dublin’s first on-street digital network and have replaced Metropanels in Dublin city centre. These locations have always captured significant audience and are in high visibility retail areas such as Mary Street, Henry Street, South King Street and Suffolk Street along with areas of heavy, slow moving traffic such as Aungier Street, Baggot Street and Camden Street. Campaigns will be displayed across 86” 4K LCD digital screens (the largest of its type in the market), giving on-street scale, both in terms of the screen size and a very significant audience in Dublin city centre, that has not previously been available via DOOH.

Digipoles

The iconic Digipole in Ballsbridge was the Republic of Ireland’s first large format roadside digital screen. Launched in 2017, it is located adjacent to the American Embassy.  In 2020 new Digipoles were added on Swords Road and Amiens Street, both capturing significant volumes of traffic coming in and out of town. In December 2023 JCDecaux announced an expansion of the Digipole network with the introduction of 19 new screens on key routes around Dublin.  This will bring the total number of Digipole screens available in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of outstanding visibility and substantial traffic volumes and will deliver extensive coverage across the city.  Each of the new Digipoles will replace an existing Metropole display. The Digipole Network provides clients with enhanced opportunities to stand out on premium digital roadside formats.

Digishelters

Digishelter locations have been selected to be on the busiest commuter routes in Dublin, providing unrivalled opportunities to reach large audiences with their outstanding 86-inch, 4K Ultra HD screens.  Digishelters offer advertisers a presence in highly sought-after areas in the capital such as Amiens Street, Baggot Street, Leeson Street, Merrion Road and Morehampton Road.  Campaign impact and engagement levels can be maximised with the ability to change messaging in real time, on multiple occasions over flexible booking periods, enabling communication with audiences in a more contextualised and relevant way.

Digital Retail

JCDecaux's digital retail network is now present in 17 of the busiest shopping centres in the Republic of Ireland and reaches a potential 3.2 million consumers per cycle. With a 70” screen capable of showing animated / moving content, JCDecaux’s iVision unit has a modern, contemporary design and produces superb picture quality. 

Tesco Digiscreens

JCDecaux Digiscreens are available at 66 of Tesco’s busiest stores nationwide.  The Tesco Digiscreen network combines JCDecaux's digital displays with Tesco Club Card data powered by dunnhumby so that clients can deliver highly relevant ads to the intended target audience right before purchase decisions are made.

 

Digi48s

JCDecaux's Digi48s launched in September 2022.  Situated at Loughlinstown on the N11 this key location faces traffic heading south from Dublin City towards Shankill, Bray, Greystones, Wicklow and further south. Outstanding picture quality makes the Digi48 unmissable from a long range and the screen has dynamic capabilities, giving advertisers more flexibility to run contextual, relevant content.