Deliveroo is currently running a full Luas tram wrap on the Green Line to promote its delivery service from some of Dublin’s top restaurants including Gourmet Burger Kitchen, Unicorn, Itsa & Dillingers among others.
Most delivery services require restaurants to have their own delivery set-up; Deliveroo offers a full end to end home delivery solution and is certainly making its mark on the Dublin food scene.
Speaking about the campaign, Fiona Lucey – Deliveroo’s Marketing & Community Manager stated that “Deliveroo is a premium food delivery service. We are delighted to be wrapping the Luas over the busy Christmas season, the Luas is an ideal medium as we believe it achieves high visibility and the impact on the green line is a great fit as we are currently in the city centre and expanding to the suburbs so it's targeting our exact audience. The full wrap is already proving to be really impactful we're seeing a lot of attention on social media”.
The Luas Tram Wrap will certainly make an impression with Deliveroo’s target audience as people who have seen Luas Advertising in the past week are 43% more likely to use order food delivery 2 or 3 times a month. (Source ROI TGI)
Pictured with the Deliveroo Tram Wrap in Stephen’s Green is (L-R): Fiona Lucey - Deliveroo, Simon Durham - Kinetic, Pat Mannion - JCDecaux and Oliver Dewhurst - Deliveroo.
The Deliveroo Tram Wrap was booked through Poster Plan and Talon Outdoor. The creative was designed in-house by Deliveroo’s design team.
For more information on Luas Tram Wraps contact sales@jcdecaux.ie / (01) 295 8170