Arnotts has won our October Campaign of the Month for their #ArnottsStyle Luas campaign.
Showcasing a number of designers and brands available in store and online, the Luas Tram Side and internal Tram Domination looked fashionably impressive.
The majority of journeys into town are for the purposes of shopping* so there's no better time or place to be noticed than on a fully branded Luas.
The campaign was booked with JCDecaux by media agency Mediabrands and outdoor specialist PML. Creative was by Target McConnells.
*Source: Millward Brown for the National Transport Authority 2015, Dublin City Centre Shopper Survey