Winner of the February Campaign of the Month is Ryanair. They ran with JCDecaux on Luas in cycle 4.
The campaign ran on red and green line Luas Tram Dominations with additional straplines running throughout all other trams. This was a great take-over of the Luas with clean, bold creative and a simple, clear message which works perfectly for outdoor. The choice of Luas was an excellent way to capture commuters with longer dwell time and TGI research shows that regular Luas commuters are nearly 2 times more likely than the average adult to take 3+ flights per year. Luas Tram Dominations also have added impact with exterior window display.
Will Egan, Media & Advertising Executive at Ryanair added "We chose the Luas for February as it was a great cost effective way of promoting our summer routes from Dublin and our low fares message to both Luas commuters with a long dwell time and also to those with short dwell time who see the Luas pass."
The campaign was booked by Ryanair. Creative was also by Ryanair.