Outdoor has always been “the medium’s medium”, with tv, radio, print and cinema clients running campaigns to reach large audiences. And it is no different with online. JCDecaux has recently run a campaign for Vlogby.ie, an Irish online platform for video advertising. With a two-fold campaign objective, Vlogby.ie wanted to raise brand awareness and increase visitors to their website.
Over 80% of adults have seen some form of outdoor advertising in the past week* and that is why it is a great medium for Vlogby.ie to reach their audience; from boutique owners, to restaurants, to bands and musicians. Research by Behaviour & Attitudes and JCDecaux has also shown the power of outdoor advertising in encouraging consumers to go online.
Here’s what Kate Kavanagh (Director at Vlogby.ie) had to say about their recent campaign, “we are overwhelmed with the response to the outdoor campaign we ran with JCDecaux. It has driven a lot more traffic to our website and overall increased awareness of our brand and the service we provide. Outdoor advertising was the perfect choice to reach our target audience who are dynamic, sociable individuals, who are hard to reach via other traditional media. The larger formats drove awareness while the Luas allowed smart phone users to log onto our site immediately.”
Vlogby.ie ran on large format Metropoles and Europanels, Luas Columns and Straplines.
*Source: ROI TGI 2015